მედიაკრიტიკა

 

qarTuli telearxebis programuli strategiebi

                                          

 

 

televizia dRes, Tavisufali drois industriaSi umTavres adgils ikavebs, rac telearxebs aiZulebs auditoriis gafarToebaze izrunon. telemauwyeblobisaTvis satelevizio programis Sinaarss, mowodebuli informaciis arssa da mniSvnelobas, upiratesi roli akisria. Mmagram mayurebels ara ubralod ,,raRac” gadacemebi sWirdeba, aramed sainformacio, socialurad mniSvnelovani, problemuri, gasarTobi, saganmanaTleblo da SemecnebiTi. swored aq vlindeba telearxis programuli strategia, Tu ra mniSvnelovnebiT datvirTavs eTers da mayureblis ra interesebis gaTvaliswinebas SeZlebs.

Tanamedrove televiziebis damaxasiaTebeli niSania auditoriis maqsimalizaciisadmi ltolva _ swored es faqtori iqca saerTo televiziis ZiriTad ekonomikur kanonad. reklama _ dainteresebulia farTo auditoriis mqone telearxiT, telearxi ki swored auditoriis, rac SeiZleba farTo fenebis mobilizebiT da Sesabamisi programuli strategiis SemuSavebiT, prioritetebis dadgeniT, ZiriTadi orientirebis moniSvniT.

qarTul satelevizio sivrceSi TvalSisacemia satelevizio arxebis Janruli, Tematuri, programuli saxesxvaobebi. politizirebul sivrceSi telearxebi gansxvavebul polusebze lagdeba – erTis mxriv ,,rusTavi-2~, ,,imedi” ,,I arxi” da meores mxriv - ,,maestro” da ,,kavkasia”, romlebsac pirvel samTan SedarebiT mwire materialuri Tu teqnikuri bazisa, mauwyeblobis gavrcelebis SezRuduli SesaZleblobebi gaaCniaT. miuxedavad amisa swored am arxebis programuli prioritetebi gansazRvravs maTdami mayureblis interess.

qarTuli telekompaniebi mayurebels jamSi 70 gadacemas da 25 teleserials sTavazoben. Aqedan 20 ucxouri gadacemebis analogia, xolo 50 samamulo. serialebs rac Seexeba 25-dan mxolod 4 qarTuli da isic iumoristuli serialia.< ... კითხვის გაგრძელება »